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SAM YARDLEY - SVP Consulting

Since joining Two Circles, Sam has led a number of projects for professional clubs and governing bodies, both in the UK and increasingly internationally, helping them grow commercial revenue across ticketing, membership, retail and hospitality. Sam has fused his passion for sport with his background as a strategy consultant at Accenture, where he worked with a range of multinational companies, government ministries, and start-ups, and learnt how to make a mean spreadsheet.

Sam definitely makes a better fist of watching sport than participating in it. Recent career highlights include the 2014 Ryder Cup at Gleneagles, the Soweto Derby between Kaizer Chiefs and Orlando Pirates, and finally seeing England beat a southern hemisphere side at Twickenham. Just don’t mention the last Ashes tour.


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