During his time at Two Circles, Mike has worked across a wide range of sports to help clubs, leagues and federations understand, engage and monetise their customers more effectively. This has seen him manage projects across ticketing, membership, hospitality, merchandise, and sponsorship businesses.
In his previous roles at UK Sport and the English Institute of Sport, Mike was responsible for translating data into clear insight and deliverable actions – whether to help the boat go faster or identify the next Team GB medal hope. These skills have been transferred and honed over the past few years to help clients realise commercial growth.
Outside of the office, Mike can often be found on his bike (or planning a trip to the mountains). His passion for two wheels (and going uphill) developed soon after committing to a Christmas bet to cycle across Europe! He is also a keen golfer and a cricketer who freely concedes that his skills have yet to match his enthusiasm for the game.