Jules started her career in marketing over 13 years ago, with a lifelong goal to ultimately work in sports marketing. Prior to joining the Two Circles team she gained extensive commercial experience through her roles at marketing agencies Haygarth and TBCH, where she worked on accounts such as Majestic, Nokia, Gillette, Three and Samaritans.
Her expertise spans a wide breadth of marketing channels; in particular she has considerable experience using data to drive strategic recommendations. During her agency career to date Jules has played an integral role in writing CRM plans, managing the execution of on and offline communications with complex testing strategies, through to analysing campaign results and using insights to help achieve KPI targets.
Even when she isn’t working, data is still at the heart of everything Jules does – with her Garmin on you’ll find her cycling, running or tackling an adventure race (normally in fancy dress), then checking out her stats as soon as she gets home!