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Fiona’s career spans the sponsorship and sports industries across multiple countries. Starting out across the pond in Ivy League collegiate athletics (Go Bulldogs!), Fiona has gained expertise across the entire sector, developing an evidence led approach to sponsorship sales, strategy development and implementation, brand building, change management, ticket sales, membership, TV sales and production, marketing, PR and campaign management.

Working with global names such as Philips, WNBA, Yonex All England Open Badminton Championships, Redbull China and Deutsche Telekom, Fiona has retained her passion for sport and its ability to connect people and organisations.

Fiona has a particular appetite for delivering commercial growth for rights holders and yielding strong return on investment for brands utilising sport, arts and cause-related marketing platforms to achieve business goals.

Gaining an MS in Sport Management from the Isenberg School of Management at the University of Massachusetts along the way, she is a keen recreational (read: slow) runner and still enjoys putting on a pair of football boots to play the nation’s favourite sport from time to time.


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