Graduating from UMIST with a degree in International Management, Alex started his professional career as a strategy consultant at Accenture. Over a nine year period he worked across the UK, Europe and the USA advising global organisations on proposition development, customer experience and loyalty strategies. This saw him work across a range of industries, including Retail, Energy and Telco. Over the last three years, he has worked as an advisor to a leading sporting charity to help structure their plan and overall reach across the UK.
Alex is a keen, if not always adept, player of sport. Having played a range of sports at school and university, he settled on hockey as his sport of choice where he now plays for Hampstead & Westminster Hockey Club. He is a long suffering Scotland rugby follower and during his time in the USA he picked up a love of baseball, NASCAR and ice hockey.