When it became clear that a Wimbledon title was going to be tantalisingly out of reach, Alex began a career as a product designer in the golf and sportswear industry before moving agency side in 2004. Working on many digital, eCRM, membership and marketing projects for clients including Infiniti cars, TaylorMade Adidas golf and UK Athletics provided him with a full digital strategic background and strong insight into the creative opportunities afforded by the innovative use of consumer data.
A Loughborough Uni Industrial Design graduate, Alex combines data insight and digital strategy with clear creative vision in his projects. Alex still plays a range of sports including golf, tennis, squash and cricket (always under the misapprehension that he’s still 21 years old). A proud Blue Peter Badge winner, Alex makes full use of his free access to Warwick Castle, Stonehenge and Legoland.