We blend divergent data sources and analytic rigour to provide not just genuine insight into a customer base, but also guidance on how to act on that intelligence.
WHY THIS IS IMPORTANT
We believe that for any sports organisation to fulfil its potential, it must have a profound understanding of customers – who they are, how they behave and what they care about.
WHAT WE ACTUALLY DO
These initial projects are often where our work begins – synthesising divergent sources of data and providing in-depth analytics to shed light and recommend action in specific areas: whether commercial or participation growth, strategic initiatives (e.g. opening a new stadium) or optimising marketing.
HOW IT HELPS
‘Insight’ does not mean hundreds of Powerpoint slides. We isolate the nuggets of information which will genuinely make a difference to our clients, and help them understand what to do next once we have them.