We blend divergent data sources and analytic rigour to provide not just genuine insight into a customer base, but also guidance on how to act on that intelligence.

WHY THIS IS IMPORTANT

We believe that for any sports organisation to fulfil its potential, it must have a profound understanding of customers – who they are, how they behave and what they care about.

WHAT WE ACTUALLY DO

These initial projects are often where our work begins – synthesising divergent sources of data and providing in-depth analytics to shed light and recommend action in specific areas: whether commercial or participation growth, strategic initiatives (e.g. opening a new stadium) or optimising marketing.

HOW IT HELPS

‘Insight’ does not mean hundreds of Powerpoint slides. We isolate the nuggets of information which will genuinely make a difference to our clients, and help them understand what to do next once we have them.

CLIENT STORIES

Our work with the Danish Football Association

England and Wales Cricket Board Case Study

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