We help sports rights owners use deep commercial intelligence to package, sell, activate and evaluate sponsorship packages that drive tangible results for their sponsors.
WHY THIS IS IMPORTANT
Brands are increasingly challenging of rights owners to offer a far deeper level of customer intelligence and means of delivering tangible engagement and sales on an individual level. We enable our clients to proactively lead this discussion and take a more intelligent approach to sales and activation.
WHAT WE ACTUALLY DO
We’ll put customer analytics at the heart of our client’s sponsor proposition – representing their customer base in a compelling way to support sales of targeted sponsorship rights to brands. We activate partnerships digitally to drive tangible sponsor return at a single customer level, working with sponsor brands in partnership to evidence return.
HOW IT HELPS
Our clients find it very helpful to position specialist expertise in this space which has experience of activating brand campaigns in regular industry verticals. This increases the quality of rights fees, activation budgets and renewal, which is ultimately driven by direct sponsor return.