We are immensely privileged to work with a venue with the history and heritage of Ascot Racecourse. In May 2013, when our work began, we released this joint statement:
Two Circles, the data driven sports agency, has been appointed by Ascot Racecourse to implement two major projects designed to drive increased numbers to the racecourse as well as innovating the customer experience to uphold the racecourse’s premium brand positioning.
The first project will focus on developing a data-led marketing operation and the second will introduce a series of new business systems designed to streamline the overall sales and marketing operation.
Juliet Slot, commercial director at Ascot Racecourse said: ‘Ascot has a reputation for staging some of the very best race meetings in the world headed by Royal Ascot in June. Over a long period of time we have accumulated an enormous amount of information from different sources and we need to be using it much more effectively and efficiently to better engage with our audience which will help us increase our attendances.’
‘Two Circles has a proven track record for helping rights holders to do this and I am confident that this appointment will enable us to provide a better and more efficient sales process as well as improving the race going experience for our customers.’
Craig Stoddart, consultant at Two Circles commented: ‘Ascot is one of racing’s global courses and leading British brands and we are delighted to have been appointed to work with the team. The location, status and reputation of the racecourse presents us with a unique but exciting set of challenges which we are very confident we will meet.’
Our business with Ascot is ongoing. We will be able to release more detailed information about the results of our work in the coming months.