Two Circles was appointed by England Hockey in October 2012, with a brief to help engage and understand Hockey fans and customers in Britain. Below is the press release we made after the appointment:
Two Circles, specialists in enabling sports rights holders to drive commercial growth through data base marketing, has been appointed by England Hockey to create a CRM Strategy to cover the period up to the next Summer Olympic Games in 2016. The brief is to enhance the experiences of existing and potential new customers with England Hockey to drive commercial growth for reinvestment back into the sport.
The appointment of Two Circles is designed to address the opportunity within England Hockey and to develop a data driven campaign designed to directly engage with hockey fans and customers in England.
The project will aim to clearly identify details of hockey’s customers. This will apply to those customers that already interact directly with England Hockey as club members as well as non customers such as the majority of school or club players.
Speaking about the appointment and its objectives, the Commercial and Membership Director at England Hockey, Jon Cockcroft said, “We are extremely excited about the work that Two Circles is doing for us. Hockey has a huge, untapped market made up of players, coaches, members and supporters of the sport not least the half a million spectators who enjoyed hockey at London 2012. With the sort of expertise Two Circles brings we are looking to better engage with these groups and increase the commercial opportunities and revenues for England Hockey”.
Gareth Balch, Director of Two Circles commented, “This is an extremely exciting challenge for us. Hockey is just one of many sports that has latent commercial potential which through new technology and improved data marketing techniques we know we can now turn into significant revenue streams”.