English Premier League side, Norwich City FC has appointed Two Circles, the data-driven sports agency, in a multi-year deal. This partnership will help the Club enhance fan engagement and increase commercial performance, including leveraging the Club’s digital assets. As one of the most forward thinking clubs, Norwich will be working with Two Circles to develop these commercial opportunities.
With a passionate local fanbase, Norwich City is always looking to improve the way it engages with its fans on all levels by ensuring all marketing is led by customer insight. Two Circles will be assisting Norwich by building and implementing specific tools to analyse and enhance all methods of fan engagement. This includes working with the Club to design the future of its digital assets to better serve its fans both locally and globally, and realise commercial potential.
Ed Guichard, Head of Marketing at Norwich City Football Club, said: “Our partnership with Two Circles is already providing valuable intelligence to enable us to sharpen our marketing. To truly know our fans and personalise how we engage with them are vital ingredients of our data-driven marketing strategy, and we are certain that this will ultimately enable us to achieve our ambitious commercial goals.’’
Jake Jones, Lead Consultant at Two Circles, added: “We are delighted to be working with Norwich and look forward to building our relationship. The Club’s ambitions on the pitch are matched by their commercial aspirations off it. Developing these commercial opportunities is now an important part of staying at the highest level in football and maximising the Club’s digital assets is a major part of this. Our experience has allowed us to provide the Club with a strategy that will work for them and their fans, helping them achieve their goals of greater customer engagement and commercial success.”