Two Circles, the sports marketing agency, has announced an extended partnership with Legend Holidays & Events, the luxury sports holiday and events company.

Since inception, Legend has grown rapidly, and in the last year has increased their customer base by over 49% while driving revenue by 57%. Two Circles has been working with Legend for the past 12 months to help Legend ensure that customer data is being managed and utilised effectively in a centralised customer-centric marketing plan. Using customer behaviour to understand holiday preferences, experience and satisfaction has enabled Legend to continue offering highly-personalised holiday and events while achieving significant commercial growth.

In 2017, Legend will offer their widest holiday offering to date, with multiple destinations now available including Rugby holidays led by Rugby World Cup legend Martin Johnson, Cricket coaching holidays to St Lucia with Andrew Strauss, Skiing coaching from former international racers Konrad Bartelski and Netball coaching led by some of the biggest names in England Netball.

Edward Rusling, Director/Founder at Legend said, “Legend offers truly exceptional holidays with legendary sporting icons, and have consistently received excellent holiday and event satisfaction scores from customers. Working with Two Circles has allowed us to increase our understanding of customer behaviour and preferences enabling us to introduce a personalised marketing plan that has increased engagement and sophistication in our marketing capability. Legend prides itself on delivery of world class holidays and events, and we plan to continue to use data as a central part of our strategy as we continue on our growth trajectory.”

David Carvill, Lead Consultant at Two Circles, added: “It has been an exciting and enjoyable challenge working with a fast growing young business that takes such obvious pride in delivering world-class holidays and events. The team at Legend has embraced insights to supplement their detailed knowledge of their customer base. This has enabled commercial return to be achieved without losing the personal touch that makes the Legend experience so enjoyable for the high proportion of customers that return year in year out.”

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