Harlequins appointed Two Circles in 2012. The leading Premiership rugby club was looking to change the way that their business interacted with its customers.

As Marketing Week reported at the time, Harlequins were eager to increase their commercial revenues, and become less reliant upon match-day ticket sales. They recognised that in the past they had simply delivered a uniform marketing message to all their fans, and paid insufficient attention to what customers wanted from their Harlequins experience.

We have since helped Harlequins to implement a data-driven marketing strategy, placing customer intelligence at the centre of their business decisions. This intelligence also helps them to deliver more targeted marketing campaigns in partnership with their sponsors.

To read the full article in Marketing Week, click here.

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