The Danish Football Association (DBU) has appointed Two Circles, the data-driven sports agency, to help it develop a better overall understanding of Danish football fans and grassroots players.

The relationship will help DBU place insight at the heart of its fan- and player engagement strategy through innovative use of data. Ultimately this will enable DBU not only to create new products and experiences but also help stimulate and grow participation in football throughout Denmark. Greater and more precise business intelligence will increase commercial performance and provide new opportunities to engage with existing partners and develop new commercial partnership opportunities.

Katja Moesgaard, CEO at the DBU A/S, said: “Our partnership with Two Circles allows us to truly put fans and players at the centre of our approach. Having a clearer picture of any stakeholder’s preferences allows us to build new experiences and products which match the football fans’ wishes and expectations.”

Kristian Gotsch, Client Services Director, EMEA at Two Circles, added: “We are delighted to be working with DBU on this exciting project which includes everyone involved in football whether as a fan, active player or both. The DBU’s forward thinking approach to working more effectively with data provides unique opportunities to achieve their goals in fan engagement, partner activation and football participation.”

To read the release in Danish, please click here. For the French version, click here and for the German version, please click here.

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