We are proud to have joined forces with Bath Rugby in a three-year partnership. We issued the following press release to announce our ongoing work with the club:
The Premiership Rugby club has devised an exciting vision for the future which includes high performance on and off the field of play. Celebrating its 150th anniversary at the commencement of next season, Bath Rugby has a significant history in rugby union in England, and wants to put the club’s supporters at the heart of its vision. To help make this happen, Bath Rugby has appointed the 2014 BT Sport Industry Awards Agency of the Year. Two Circles will work with the club to help understand and manage the various customer data sets across the business, and enhance relationships and communications with supporters involved in activities at the club and in the community. Two Circles will provide an innovative CRM solution that will enable the club to put Bath Rugby supporters at the centre of its communications and marketing strategy.
Two Circles will be helping Bath to improve customer engagement and ensure that supporters are given a high quality experience across all the club’s touch-points, including match days. With a busy domestic and European rugby schedule for Bath this season, Two Circles are working with the club to help fill the Recreation Ground on a regular basis.
Vicki Smith, Sales and Marketing Director at Bath, said: “The nature of sports marketing today is such that a professional club’s ability to manage, understand and utilise data effectively is now fundamental for it to operate efficiently and grow. It’s crucial that clubs like ours can measure the levels of fan engagement and the effectiveness of marketing activity to ensure that we are competing with the best in Europe at a commercial level. Two Circles fully understands this, and therefore seemed the perfect business partner to help us become a customer-focused rugby club. Their approach, which marries up a creative mindset with insight-led strategy, has already started to demonstrate its commercial value and we look forward to seeing what we can achieve as partners in the future.”
Harry Palmer, Lead Consultant at Two Circles, added: “Bath Rugby is one of the big sporting brands in this country and the management team has outlined a very clear and exciting strategy for where they want the club to be over the coming years. With great on-pitch performance and exciting players coming into the club the future is looking bright. We are delighted to have been appointed to work with the club at such an exciting time, and look forward to helping the team achieve their vision of being the most successful club in
Europe – off the field as well as on it.”
To read the release in French, please click here.