The Association of Volleyball Professionals (AVP) and Two Circles have announced a new partnership that will help the AVP deepen relationships with current and potential fans across live events and other platforms, such as digital content.

The new partnership will see the agency support the AVP with its data-driven approach and market-leading products to understand their fanbase better, and use insight around their relationship with the beach volleyball audience to increase fan engagement, optimize marketing, and drive business growth in areas such as sponsorship.

“We are thrilled to team up with Two Circles, an agency with a solid reputation both domestically and internationally,” said Donald Sun, managing partner, AVP. “We are thrilled with the results that they’ve already produced and believe that they will play a central role in our ambitions to grow both our business and understanding of who our fans are, and what shapes their relationship with beach volleyball at a much deeper level.”

Two Circles CEO Gareth Balch added: “AVP is an ambitious rights-holder – and one that is committed to doing things differently and harnessing the power of the new digital landscape to take their amazing product to sports fans across the world. We’re excited to be working with such an innovative organization and seeing the positive results of our data-driven partnership.”

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